The official launch of Alex Perry’s much anticipated collaboration with Designer Rugs, ALEX PERRY for DESIGNER RUGS, took place at Sun Studios on Wednesday

October 21^st.  A fashion packed crowd were seduced by Perry’s rugs which were inspired from his Greek Heritage and executed with his acute eye for design.

‘I wanted to pay homage to my Greek heritage striving to create something timeless and striking.  Each design tells a different story, revealing a distinct aspect of

Greece and myself.’ – Alex Perry

The eight vivid rugs span from black and white geometric patterns, abstract floral designs and authentic script in primary hues.  Perry proved his designs could translate fluidly from the incredible eveningwear we know him for, to elegant interiors.

The launch itself was all a buzz.  With fashionistas and interior groupies enjoying newly designed cocktails by Smirnoff, wines by Tempus Two, Mount Franklin Lightly Sparkling, Diet Coke and Stella Artois.

Guests included a VIP gathering of Sydney socialites including Kerri- Ann Kennerley, Annalise Braakensiek, Catherine Martin, Charlottoe Dawson and Bowie Wong.

Visit the designer Rugs website to view the designs from Alex Perry and many other of his designer contemporaries.  And, if you’re wondering, yes the sun glasses were on the head.