This Autumn Winter the Gucci man is the new contemporary icon, from sportswear to casual and formal suiting, the mix is electric. Frida Giannini’s latest collection is a hybrid of the timeless and the trendy. It is steeped in the Gucci traditions of luxury and craftsmanship and refined with a touch of sleek modern style. The Gucci AW10/11 man is sophisticated like an aged red wine and smooth like a vintage whisky.

Each wardrobe classic, for the confident modern man, has been given it’s own touch of luxury with jackets featuring leather buttons and suede elbows. The favourite suede trench has been given a nabuck lining, while the basic camel hair and peacoats have been finished with divine quilted nylon linings and suede embellishment. Light bounces off the micro patterns, which have been printed into velvets, adding additional flare to the traditional.

Meanwhile Gucci’s prized signature skins have been indulged in new techniques to bring them to the forefront of men’s fashion once again. An ocelot pattern has been cleverly ingrained into a kangaroo skin blazer, while ostrich has been waxed and a genius shearling treatment has given the woollen bomber a new lease on life with a hand knitted wool exterior and fuzzy curl interior.

Their camel hair, herringbone and velvet jackets are lined in the luxury micro prints of Gucci’s iconic horsebit and diamante pattern. Though, one particular number has no lining at all, just seams swathed in sumptuously soft leather. The iconic Gucci loafers have been re-interpreted and add the perfect finishing touch to their sophisticated garments.

Their  cashmere, alpaca and silk sweaters, which come in all the traditional neck shapes and favourite colours, are the perfect items for layering, giving every outfit a sophisticated vitality. And lets not forget a mans best winter fashion friend, the scarf, which is as revered as last winter and even more refined this time round, featuring detailed embroidery.

The statement piece for the season is set to be their equestrian inspired slim line cropped pants, best worn with a sockless ankle and teamed with an oversized jacket like the blond beaver coat or the pony skin and wool bomber. Le Smoking!

The true revelation of the collection lies in the evening wear though, wave goodbye to black and welcome in the new, going weak at the knee nighttime seducteurs ink blue and bronze. Simply irresistible.

The new Gucci, by night man is set to shine as bright as the stars with diamante embroidered tuxedo pants and jackets in the same scintillating tone.  Gauze silk sweaters make up that extra layer of luxe warmth and patent and suede tassled loafers top it all off with a final flourish of glam man-style.

Whether it is by day or by night, the Gucci AW10 collection has it sartorially sorted. Now is the time to throw out those old wardrobe staples and replace them with the new invigorated Gucci classics. Layer up in salubrious style and wrap yourself in the new modern masculinity, which is softer yet still fortified. The Gucci man this winter is asserted and as fearless and powerful in his style as in his daily life.