Putting yet another Spring 11 Campaign under their belt Mert & Marcus amped up colour in Gucci’s poolside fantasy. Intense and luminously sexy, the series features Karmen Pedaru, Nikola Jovanovic, Joan Smalls and Hailey Clauson, lounging in a hyper-hued dreamscape.

Keeping the deep tans and extreme colour concentration that are a consistent theme through their recent work with Gucci, this campaign seemed lighter and brighter, which was realized through Frida Giannini’s seventies inspired collection. The bold colour blocking that made a statement on runway translates provocatively into print – these red lipped glamazons are turning up the heat!

words: Anna Kunz