Mugler Menswear SS12 Film Created by Nicola Formichetti Where Fashion Meets Xtube
Formichetti is releasing a two-part series directed by Branislav Jankic which he promises to be so provocative that the really naughty version (i.e. uncensored) will be posted to XTube.
The series is titled Brothers of Arcadia and inspired by Greek gods.
Formichetti has decided to make a statement about the fashion world’s dirty-little-secret association with pornography, and in fact embraces it literally on XTube.
“I was interested in the idea of fantasy, dreams and voyeurism,” Formichetti said, of Arcadia. “I was looking at Italian Neo-Realist cinema and then, post-that, where Fellini and Pasolini become more about myth and fantasy. At the same time, I loved the idea and accessibility of pornography and everyday voyeurism on Xtube. Fashion is always referencing pornography, so there was an element in doing this film of just ‘cutting out the middleman,’ but it is an erotic fashion film nonetheless.”
The first part of the series is above and the second part will be released after the menswear show on Thursday this week. Stay tuned.