Vivienne Westwood – Environmental Campaign ‘No Fun Being Extinct!’ for Cool Earth
Westwood is investing 1 million of her own funds to launch a 7 million pound fundraising campaign supporting the rainforest charity Cool Earth. The action will highlight World Bank’s expenditure failings as a staggering 90% of funds pledged to halt deforestation remains unspent.
The designer and environmental campaigner, coupled with Frank Field MP (founder of Cool Earth) aim to demonstrate how rapidly money can be deployed into rainforest programmes.
The campaign is supported by fashion’s biggest names, such as Kate Moss, Lily Cole and Sadie Frost will run for 18 months during which time Westwood will aim to help Cool Earth secure three of the world’s most endangered forest.
So far Cool Earth has protected over 2.5 million acres of vulnerable rainforest since its launch in 2007, which has cost just £1.75 million with less than 10% spent on administration. This is because the charity has worked from the ground-up with local communities who have a clear interest in keeping the forest standing.
Westwood has been working closely with Cool Earth over the last 3 years, “Cool Earth has a plan to save the rainforest. If we don’t save the rainforest forget it! I am personally supporting Cool Earth and investing in our future. I’m inviting anyone interested in saving our beautiful world to join me.”