Burberry Showcases Britian’s New Rock Talent with Eyewear Campaign

Marika Hackman

Burberry artfully fuses iconic style with tomorrow’s culture for the new Burberry Eyewear campaign. The sleek classic styles of Burberry aviators are worn by four of Britian’s most promising rock artists, curated by Burberry Chief Creative Officer, Christopher Bailey. In the campaign, Burberry presents the following British musicians; One Night Only, Life in Film, The Daydream Club and Marika Hackman.

As part of the campaign, the cast recorded four exclusive tracks, released throughout April 2012. Each track is accompanied by an exclusive music video, recorded on set in London.

However this campaign won’t only stay digital. There will be live performances in four major Burberry Flagship stores globally. See below for the campaign images and performance dates. Sydneysiders, New Yorkers, Parisians and the Milanese, you are in luck.


The four campaign acts will perform live at four Burberry events in May.
3 May
One Night Only – Paris (Burberry flagship store, Rue Faubourg Paris)
Marika Hackman – New York City (Burberry store, Soho NYC)
The Daydream Club – Milan (Burberry flagship store, Via Verri Milan)
4 May
Life in Film – Sydney (Burberry flagship store, George Street, Sydney)

Samuel Fry from 'Life in Film'

'The Daydream Club'

George Craig from 'One Night Only'

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