LUKE COOK, MODEL

Name: Luke Cook
Nationality: Australian
Based in: Los Angeles
Website: www.pcmintl.com

What turns you on in your work? That need to entertain people. It’s something not many people are honest about. But going about entertaining people, in whatever way, is risky. What if people don’t like it? What if people don’t like me? What if I find out that I can’t pull this off? What turns me on, is the feeling that I took that risk today, and I won! That gets me hard.

Who inspires me: People who are deluded. The person who we might call a douche or a bitch, those people are the ones I watch and absorb. They are the entertainment of everyone’s day to day environment, and don’t we love to hate them!

Tell us your latest obsession: John Farnham!

What is your dream for the future? To start a world class comedy production company in Australia that shows the world how funny Australians really are.

Finish this sentence: Style is . . . being irreverent to someone else’s idea of what is cool.